LUCKY PUNCH - HEAD OF MARKETING

As Head of Marketing, I led the strategic and operational development of Lucky Punch's brand across national and international markets. My role covered every aspect of marketing and communication—from brand positioning and campaign development to content production, social media, and international expansion. A key milestone was leading the marketing strategy and execution for the Dubai launch, ensuring a consistent brand experience across all markets.

Working closely with cross-functional teams in Switzerland, Berlin, and Dubai, I developed integrated marketing strategies, directed creative campaigns, and oversaw the planning and production of all photo and video shoots. Through a 360° brand approach, we strengthened Lucky Punch's market presence while creating engaging content, impactful campaigns, and meaningful brand experiences that supported the company's continued growth.